WHAT WE LOVE
WE LOVE FASHION
Fashion and what we wear says a lot about us. Fashion is one of the most powerful means of communication with the world around us. Fashion is about personal identity, belonging to, or standing out from the crowd.
AND WE LOVE OUR PLANET
While we love fashion, we have started to think differently since our eyes were opened to the environmental impact of everything we buy on the planet. We don’t want fashion to harm people or our planet.
Unfortunately, fashion is one of the most damaging industries on the planet. Many of the processes used to mass-produce clothes are not sustainable, or environmentally friendly. The fashion industry needs a revolutionary change to protect the planet and slow down the climate crisis. If we can make our clothes last longer we can reduce our carbon footprint!
WASTE NOT, WANT NOT!
Because we love our planet, we don’t want to exhaust its natural resources so we create with what might otherwise be wasted. We recycle, we upcycle, we love to customise, and we love vintage. When we make new clothes, we use beautiful fabric donations from fashion design studios in and around London.
OUR VISION
SUSTAINABLE FASHION We want to fall in love with what is already in our wardrobe.
LOVED CLOTHES LAST If we buy better quality, buy less, and make it last longer, we can all help protect our planet’s natural resources. We can help you to extend the life of your wardrobe. And all at a pace you feel comfortable with. We are all about slow fashion, we don't like fast fashion! We just want to have fun!
Join our workshops or contact us to learn more.
CARE TO SHARE? We think we’ve learnt a lot. However, you can help us learn even more! We want to create a community where we can all share what we know to protect our amazing planet, and live a more sustainable, simple life.
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And we’d love it if you could SHARE what you’re doing with the My Fashion Club community too. Do feel free to follow us on social media via the links below.